{"product_id":"affiche-air-france-georges-mathieu-amerique-du-sud","title":"Air France poster - South America by Georges Mathieu","description":"\u003cp\u003eSouth America\u003cbr\u003eAir France poster, Georges Mathieu, 1967\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe part for the whole: Rio.\u003cbr\u003eThe Furnace. The Fusion. The Osmosis.\u003cbr\u003eThe Spasms of Transfiguration.\u003cbr\u003eThe Craters of Vertigo.\u003cbr\u003eThe Saltations of Trance.\u003cbr\u003eTotal unleashing.\u003cbr\u003eInstinct rediscovered.\u003cbr\u003eThe gathering of all energies into a supreme celebration: Tachism in its purest form.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eOn the occasion of Georges Mathieu's retrospective exhibition \"Gesture, Speed, Movement\" at the Monnaie de Paris, Air France is reissuing a unique collection of posters created by the artist in 1967.\u003cbr\u003eThese unprecedented reproductions are the result of meticulous work that lasted over six months. It is a collaboration between the Georges Mathieu Committee, Air France teams, as well as artisan printers, screen printers, and color experts. Many combined skills were used to reproduce the original posters thanks to today's printing techniques.\u003cbr\u003e\u003cbr\u003eThis is a high-definition offset print on 250g\/m2 matte paper, enriched with a custom-made direct ink to obtain a deep and velvety black. The application of a glossy selective varnish catches the light on key areas without altering the ink's hue, for a visual rendering faithful to the original prints.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eGeorges Mathieu (1921–2012) was a French painter considered one of the founders of lyrical abstraction, a movement advocating spontaneity and gesturality in artistic creation.\u003cbr\u003eIn 1967, he created a series of posters for Air France, marking a bold encounter between art and advertising. These posters, where his bursts of color and calligraphic forms convey the energy of travel and the modernity of air transport, are distinguished by their expressive power.\u003cbr\u003eThrough this collaboration, Mathieu helped introduce abstract art into the world of visual communication, giving the Air France brand an avant-garde and cultural image.\u003c\/p\u003e\n\u003cp\u003ePrinted in France by oneart-éditions\u003cbr\u003eLimited edition of 500 copies\u003c\/p\u003e","brand":"oneart","offers":[{"title":"30x40cm","offer_id":50197753200968,"sku":"AFF-AFL0197-34G","price":90.0,"currency_code":"EUR","in_stock":true},{"title":"50x70cm","offer_id":50197753233736,"sku":"AFF-AFL0197-57T","price":180.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/7257\/6584\/files\/AFL_AMDS_affiche_air_france_oneart.jpg?v=1744302948","url":"https:\/\/oneart.fr\/en\/products\/affiche-air-france-georges-mathieu-amerique-du-sud","provider":"oneart.fr","version":"1.0","type":"link"}