{"product_id":"affiche-air-france-georges-mathieu-france","title":"Air France poster - France by Georges Mathieu","description":"\u003cp\u003eFrance\u003cbr\u003eAir France poster, Georges Mathieu, 1967\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eRigour, yet elegance.\u003cbr\u003eLogic, yet fantasy.\u003cbr\u003eMeasure, yet grace.\u003cbr\u003eA profound sense of traditional forms, yet a revolutionary will.\u003cbr\u003eHarmony between man and his ambient world.\u003cbr\u003eLife, an immediate expression of the spirit.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eOn the occasion of Georges Mathieu's retrospective exhibition \"Geste, vitesse, mouvement\" (Gesture, speed, movement) at the Monnaie de Paris, Air France is reissuing a unique collection of posters created by the artist in 1967.\u003cbr\u003eThese unprecedented reproductions are the result of meticulous work that lasted more than six months. It is a collaboration between the Georges Mathieu Committee, Air France teams, as well as artisan printers, screen printers, and chromy experts. Numerous combined skills were used to reproduce the rendering of the original posters using today's printing techniques.\u003cbr\u003e\u003cbr\u003eThis is a high-definition offset print on 250g\/m2 matte paper for velvety solid colours and exact chromy. The application of a glossy selective varnish catches the light on key areas without altering the ink hue, for a visual impact faithful to period prints.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eGeorges Mathieu (1921–2012) was a French painter considered one of the founders of lyrical abstraction, a movement advocating spontaneity and gesturality in artistic creation.\u003cbr\u003eIn 1967, he created a series of posters for Air France, marking an audacious encounter between art and advertising. These posters, where his bursts of colour and calligraphic forms translate the energy of travel and the modernity of air transport, are distinguished by their expressive power.\u003cbr\u003eThrough this collaboration, Mathieu contributed to bringing abstract art into the world of visual communication, giving the Air France brand an avant-garde and cultural image.\u003c\/p\u003e\n\u003cp\u003ePrinted in France by oneart-éditions\u003cbr\u003eLimited edition of 500 copies\u003c\/p\u003e","brand":"oneart","offers":[{"title":"30x40cm","offer_id":50197754413384,"sku":"AFF-AFLFRAN-34G","price":90.0,"currency_code":"EUR","in_stock":true},{"title":"50x70cm","offer_id":50197754446152,"sku":"AFF-AFLFRAN-57T","price":180.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/7257\/6584\/files\/AFL_FRAN_affiche_air_france_oneart.jpg?v=1744303030","url":"https:\/\/oneart.fr\/en\/products\/affiche-air-france-georges-mathieu-france","provider":"oneart.fr","version":"1.0","type":"link"}