Air France - Canada poster by Georges Mathieu

Canada
Air France Poster, Georges Mathieu, 1967

Immensity, cold, white.
Nature larger than life.
The presence of Indians who find their feathers in the wing of a bird.
A red shiver.

On the occasion of Georges Mathieu's retrospective exhibition "Gesture, Speed, Movement" at the Monnaie de Paris, Air France is reissuing a unique collection of posters created by the artist in 1967.
These never-before-seen reproductions are the result of meticulous work that lasted more than six months. It is a collaboration between the Georges Mathieu Committee, Air France teams, as well as artisan printers, screen printers and color experts. Numerous skills combined to recapture the rendering of the original posters using today's printing techniques.

This is a high-definition offset print on 250gsm matte paper for velvety solid colors and exact chrominance. The application of a glossy selective varnish catches the light on key areas without altering the ink color, for a visual impact true to period prints.

Georges Mathieu (1921–2012) is a French painter considered one of the founders of lyrical abstraction, a movement advocating spontaneity and gesturality in artistic creation.
In 1967, he created a series of posters for the Air France company, marking a bold encounter between art and advertising. These posters, where his bursts of color and calligraphic forms convey the energy of travel and the modernity of air transport, are distinguished by their expressive power.
Through this collaboration, Mathieu contributed to introducing abstract art into the world of visual communication, giving the Air France brand an avant-garde and cultural image.

Printed in France by oneart-éditions
Limited edition of 500 copies

Fine art edition poster printed on 250gsm matte paper