AM Mouron, known as Cassandre

Without knowing it, I encountered my first “Cassandre” poster when I was a child, while my father was telling me about the work of his maternal grandfather, boss in the 1930s of the Poyet Frères printing company in Paris. They were the printers of the first “Nicolas” posters and it is the famous “Nectar” character, created by Dransy in 1922, that 100 years later everyone still finds in the communications of the famous spirits brand. Without really understanding it, this poster struck me with its hypnotizing graphics. She had left an imprint on me, undoubtedly the seed of my love of images. Having indirectly done my job, I found Cassandre many years later, in Marrakech, by installing a reproduction of the famous YSL (Yves Saint Laurent) monogram on the pediment of the museum dedicated to the great couturier. So, once I became a printer myself, what could be more natural than finding this “childhood friend”. It is Roland Mouron, grandson of AM CASSANDRE, who is today the rigorous guardian of his grandfather's work. It is thanks to and because of the Air France posters that we met . On this occasion, I rediscovered the fabulous work of Adolphe Mouron and the character who was as talented as he was enigmatic. I believe that he fully revealed himself through two of his quotes: "All my life I have been challenged by two innate dispositions: a need for formal perfection which imposed on me the work of an artisan conscious of his duties as of its limits, and an ardent thirst for lyricism eager to free itself - Contradictory impulses that are difficult to reconcile these days. » "It seems to me now that I would have less to fear the ridicule of telling you that I terribly love beauty and that it is from this unsatisfied love that I die..." These are the words of a man whose the commitment to respecting his ideas was total, a quest for the absolute, which I see very clearly in his work. Succeeding in translating and transmitting one's values ​​through form is proof of incredible talent.