Air France poster - France by Georges Mathieu

France
Air France poster, Georges Mathieu, 1967

Rigour, yet elegance.
Logic, yet fantasy.
Measure, yet grace.
A profound sense of traditional forms, yet a revolutionary will.
Harmony between man and his ambient world.
Life, an immediate expression of the spirit.

On the occasion of Georges Mathieu's retrospective exhibition "Geste, vitesse, mouvement" (Gesture, speed, movement) at the Monnaie de Paris, Air France is reissuing a unique collection of posters created by the artist in 1967.
These unprecedented reproductions are the result of meticulous work that lasted more than six months. It is a collaboration between the Georges Mathieu Committee, Air France teams, as well as artisan printers, screen printers, and chromy experts. Numerous combined skills were used to reproduce the rendering of the original posters using today's printing techniques.

This is a high-definition offset print on 250g/m2 matte paper for velvety solid colours and exact chromy. The application of a glossy selective varnish catches the light on key areas without altering the ink hue, for a visual impact faithful to period prints.

Georges Mathieu (1921–2012) was a French painter considered one of the founders of lyrical abstraction, a movement advocating spontaneity and gesturality in artistic creation.
In 1967, he created a series of posters for Air France, marking an audacious encounter between art and advertising. These posters, where his bursts of colour and calligraphic forms translate the energy of travel and the modernity of air transport, are distinguished by their expressive power.
Through this collaboration, Mathieu contributed to bringing abstract art into the world of visual communication, giving the Air France brand an avant-garde and cultural image.

Printed in France by oneart-éditions
Limited edition of 500 copies

Fine art edition poster printed on 250gsm matt paper