Air France poster - Great Britain by Georges Mathieu

Great Britain
Air France poster, Georges Mathieu, 1967

Folklore in all its obviousness, gaudiness,
embroidery, coats of arms, pomp.
An art of expressing one's singularity under the guise of conformity.
The red of uniforms, of buses.
Barriers, separations, clans.
Rigor, respect, black.

On the occasion of Georges Mathieu's retrospective exhibition "Geste, vitesse, mouvement" at the Monnaie de Paris, Air France is reissuing a unique collection of posters created by the artist in 1967.
These never-before-seen reproductions are the result of meticulous work that lasted more than six months. It is a collaboration between the Georges Mathieu Committee, Air France teams, as well as master printers, screen printers, and color experts. Many skills combined to rediscover the rendering of the original posters using today's printing techniques.

This is a high-definition offset print on 250g/m2 matte paper, enhanced with a custom-made spot color applied in two passes to obtain a deep, stable, and luminous red.

Georges Mathieu (1921–2012) was a French painter considered one of the founders of lyrical abstraction, a movement advocating spontaneity and gesturality in artistic creation.
In 1967, he created a series of posters for Air France, marking a bold encounter between art and advertising. These posters, where his bursts of color and calligraphic forms convey the energy of travel and the modernity of air transport, are distinguished by their expressive power.
Through this collaboration, Mathieu helped bring abstract art into the world of visual communication, giving the Air France brand an avant-garde and cultural image.

Printed in France by oneart-éditions
Limited edition of 500 copies

Fine art edition poster printed on 250g matte paper