Air France poster - Mexico by Georges Mathieu

Mexico
Air France poster, Georges Mathieu, 1967

Burnt sand. Terracotta.
Shimmering colors.
Magical world.
Exaltation of the past, of prayer, of communion.
Violence, anxiety, sadness.
The Celebration: a conversation with death.

On the occasion of Georges Mathieu's retrospective exhibition "Geste, vitesse, mouvement" at the Monnaie de Paris, Air France is reissuing a unique collection of posters created by the artist in 1967.
These never-before-seen reproductions are the result of meticulous work that lasted more than six months. It is a collaboration between the Georges Mathieu Committee, the Air France teams, as well as master printers, screen printers and color experts. Numerous skills were combined to reproduce the look of the original posters using today's printing techniques.

This is a high-definition offset print enhanced with two custom spot colors, ensuring faithful chromatics and deep solids for a visual impact worthy of period prints. This reproduction was made on 200g/m2 canvas paper to recapture the terracotta appearance of the original work. The application of a selective screen-printed varnish adds vigor and brilliance to the central motif.

Georges Mathieu (1921–2012) was a French painter considered one of the founders of lyrical abstraction, a movement advocating spontaneity and gesturality in artistic creation.
In 1967, he created a series of posters for Air France, marking a bold encounter between art and advertising. These posters, where his bursts of color and calligraphic forms convey the energy of travel and the modernity of air transport, are distinguished by their expressive power.
Through this collaboration, Mathieu contributed to bringing abstract art into the world of visual communication, giving the Air France brand an avant-garde and cultural image.

Printed in France by oneart-éditions
Limited edition of 500 copies

Fine art edition poster printed on 200gsm canvas paper