Air France - USA poster by Georges Mathieu

USA
Air France poster, Georges Mathieu, 1967

Infernal dynamism.
Metal, iron, steel.
Unyielding directions.
Parallel paths, parallel forces, parallel motivations, efficient efficacy.
An irrepressible surge.
The gigantic future.

On the occasion of Georges Mathieu's retrospective exhibition "Gesture, Speed, Movement" at the Monnaie de Paris, Air France is reissuing a unique collection of posters created by the artist in 1967.
These unprecedented reproductions are the result of meticulous work that lasted over six months. This is a collaboration between the Georges Mathieu Committee, Air France teams, as well as artisan printers, screen printers, and color experts. Many combined skills were used to recapture the original posters' appearance using today's printing techniques.

Several printing techniques were necessary to print this poster. Offset printing in direct spot color to achieve a silky and luminous silver background, then flatbed UV printing in two passes with a calibrated opaque white in certain areas to obtain enhanced contrast, impeccable sharpness, and preserved details.

Georges Mathieu (1921–2012) was a French painter considered one of the founders of lyrical abstraction, a movement advocating spontaneity and gesturality in artistic creation.
In 1967, he created a series of posters for Air France, marking a bold encounter between art and advertising. These posters, where his bursts of color and calligraphic forms convey the energy of travel and the modernity of air transport, are distinguished by their expressive power.
Through this collaboration, Mathieu helped bring abstract art into the world of visual communication, giving the Air France brand an avant-garde and cultural image.

Printed in France by oneart-éditions
Limited edition of 500 copies

Fine art edition poster printed on 250g matt paper