Vintage advertising poster - First swimsuit

This vintage advertising poster showcases Réard of California , an influential brand in the evolution of the modern swimsuit . It celebrates the rise of the bikini and one-piece swimsuit at a time when swimwear fashion took a bold and elegant turn.

The name Réard refers to Louis Réard , the French engineer and designer who, alongside fashion designer Jacques Heim , revolutionized the fashion world in 1946 by launching the first bikini . Heim had designed the "Atome," a modest two-piece swimsuit, while Réard pushed the boundaries further with an even more minimalist design, named bikini, in reference to the Pacific atoll where nuclear tests were taking place.

With its vibrant colors and clean graphics , this poster captures the energy and glamour of 1950s California , a hotbed of ready-to-wear swimwear development. An iconic visual for lovers of retro fashion, swimwear history, and vintage design .

Fine art edition poster printed on 220g cream laid paper